The 7 Best Market Researchers in Chicago

Chicago, a bustling hub of innovation and commerce, is home to some of the most talented market researchers in the industry. Whether you’re a startup looking to understand your target audience or an established business aiming to expand your market reach, finding the right expert is crucial. Our guide, “The 7 Best Market Researchers in Chicago,” will help you navigate the city’s top professionals who can transform your business strategies.

Before diving into the list, consider the range of services offered by market researchers and the key aspects to keep in mind when selecting the right partner:

Consumer Insights: Gain a deep understanding of customer behaviors and preferences.

Competitive Analysis: Evaluate the strengths and weaknesses of your competitors.

Market Segmentation: Identify and target specific segments for tailored marketing strategies.

Product Testing: Assess product viability and potential improvements before launch.

Data Analysis: Utilize advanced analytics to interpret market trends and data.

Surveys and Polls: Conduct comprehensive surveys to gather valuable customer feedback.

Brand Research: Understand brand perception and enhance brand positioning.

When choosing a market researcher in Chicago, consider aspects such as their industry expertise, methodology, client reviews, and pricing, which can range from a few hundred to several thousand dollars depending on the project scope. Dive into our guide to discover the 7 best options tailored for your business needs.

1. P&K Research
2. Sago
3. Nielseniq

4. Fieldwork
5. C+R Research
6. Strategy Here
7. Beall Research

Number of companies

993

Verified reviews

4,14

Average rating

(773)7743100

1. P&K Research

★ ★ ★ ★ ★ 4,4/5

6323 N Avondale Ave #211, 60631.0, Chicago

Market researcher

Why we chose them

P&K Research stands out in the industry as a premier provider of market research services. Known for its innovative approach and comprehensive analysis, the company excels in delivering insights that empower businesses to make informed decisions. The team’s expertise in understanding consumer behavior and market trends is unmatched, making them a valuable addition to our company directory.

Clients choose this company for its commitment to precision and reliability in market research. Their tailored methodologies and cutting-edge tools ensure that businesses receive the most relevant and actionable data. By focusing on client needs and industry dynamics, they have established a reputation for excellence and trustworthiness in the competitive landscape of market analysis.

(312)5878100

2. Sago

★ ★ ★ ★ ★ 3,4/5

625 N Michigan Ave #2600, 60611.0, Chicago

Market researcher

Why we chose them

Sago Chicago, formerly known as Schlesinger Group, stands out as a premier market research facility with a legacy of over 55 years. Specializing in connecting human insights to business questions, the company offers a comprehensive suite of qualitative and quantitative solutions. Their state-of-the-art downtown facility boasts six spacious research suites optimized for comfort and flexibility, providing an ideal environment for conducting in-depth studies and simulations. By leveraging advanced tools like Query AI and QualBoard®, Sago empowers clients to make data-driven decisions with confidence, catering to industries ranging from consumer packaged goods to healthcare.

What sets this company apart is its commitment to delivering unparalleled audience access and adaptive solutions through a consultative approach. Sago’s expert team provides project management and feasibility support, ensuring successful engagement with Chicago’s diverse urban and suburban demographics. Their facilities include a fully equipped Sim Center for testing medical products in a realistic hospital environment, along with capabilities for HD video recording and live streaming. This strategic focus on innovation and client partnership makes Sago a trusted choice for businesses seeking to deepen customer connections and uncover critical market insights.

(312)3856768

3. Nielseniq

★ ★ ★ ★ ★ 4,6/5

200 W Jackson Blvd, 60606.0, Chicago

Market researcher

Why we chose them

NielsenIQ is a leading force in market research, offering comprehensive consumer intelligence solutions that empower businesses to make informed decisions. With its extensive reach in over 95 countries, the company captures and analyzes an impressive 2.48 trillion transactions weekly, providing insights into a staggering $7.2 trillion of global consumer spending. Known for its expertise in consumer behavior and market measurement, NielsenIQ covers 1,800+ categories, including fast-moving consumer goods, technology, and durables. This extensive data collection and analysis allow businesses to gain a detailed understanding of consumer buying behavior, helping them identify growth opportunities and innovate effectively.

The company’s robust ecosystem leverages advanced analytics, artificial intelligence, and emerging technologies to deliver the most complete view of market dynamics. Trusted by 25,000 retailers and manufacturers, NielsenIQ’s insights are vital for industries such as beauty, beverage, financial services, media, and more. Its tailored solutions focus on brand strategy, pricing, promotion, sustainability, and e-commerce, among others. With a commitment to diversity, equity, inclusion, and corporate citizenship, NielsenIQ not only leads in data intelligence but also in fostering a responsible business environment. Their unique Full View™ approach ensures businesses have the insights needed to navigate market shifts and consumer trends confidently.

(312)5651866

4. Fieldwork

★ ★ ★ ★ ★ 4,5/5

111 E Wacker Dr #200, 60601.0, Chicago

Market researcher

Why we chose them

Fieldwork Chicago Downtown is a premier market research facility located in the heart of downtown Chicago. Known for its flexibility and state-of-the-art technology, it offers a range of environments from mock jury settings to medical simulation labs. The facility is designed to support various research needs with its five versatile conference suites, each equipped with in-house HD recording and streaming options. Clients benefit from the facility’s prime location, providing easy access to hotels, restaurants, and shopping. The dedicated team ensures seamless project management and top-notch recruiting services, making it an ideal choice for impactful qualitative research.

Specializing in both virtual and in-facility market research, the company caters to a diverse range of industries, including medical, consumer, and B2B sectors. The Fieldwork Flex space is a creative and customizable environment that inspires insights and creativity, featuring a large open room and four spacious breakout rooms. This adaptability ensures a comprehensive research experience, whether for focus groups or in-depth interviews. With a reputation for exceptional customer service and a commitment to delivering meaningful results, this facility stands out as a leader in the market research industry.

(312)8289200

5. C+R Research

★ ★ ★ ★ ★ 4,6/5

150 N Michigan Ave 34th floor, 60601.0, Chicago

Market researcher

Why we chose them

C+R Research is a distinguished full-service marketing insights agency based in Chicago, known for its 65 years of experience in helping brands grow through innovative research solutions. They specialize in designing custom methodologies that provide deep analytical insights tailored to address complex marketing challenges. The agency offers a comprehensive range of services, including qualitative and quantitative research, agile research, brand tracking, and global research. Their expertise spans various industries such as consumer durables, financial services, healthcare, and technology, among others.

What sets C+R Research apart is their commitment to delivering high-quality insights and senior-level attention throughout every phase of a project. They embrace a ‘whatever it takes’ culture, ensuring that their research solutions are uniquely crafted to meet each client’s needs. Their dedication to diversity and corporate social responsibility enhances their ability to connect authentically with multicultural audiences, making them a go-to partner for brands seeking to build genuine relationships with diverse consumer groups. With a team of experienced researchers, they provide valuable perspectives that fuel brand momentum and uncover new opportunities.

(312)6082288

6. Strategy Here

★ ★ ★ ★ ★ 4,1/5

345 N La Salle Dr APT 3307, 60654.0, Chicago

Market researcher

Why we chose them

Strategy Here is a renowned secondary market research firm dedicated to enhancing companies’ competitive edge through meticulously crafted research services. They specialize in creating winning sales enablement materials, GTM reports, differentiated messaging, and product roadmap prioritization. With a team of expert researchers, the firm consistently delivers results that improve client strategies by 5%-25% within three months and up to 40% within six months. Their service offerings encompass competitive research, product reviews research, and customer interviews, making them a valuable asset for businesses seeking to refine their market approach.

The firm’s dedication to excellence is evident in their comprehensive range of services, including sales enablement, competitive differentiation, and competitive GTM strategy. By focusing on these crucial areas, they empower businesses to stand out in a crowded market and achieve their strategic goals. Strategy Here has earned its place in our directory due to its proven track record of success and its commitment to delivering measurable improvements in client performance through their extensive expertise and innovative research methodologies.

(312)3841214

7. Beall Research

★ ★ ★ ★ ★ 3,4/5

333 Michigan Ave #628, 60601.0, Chicago

Market researcher

Why we chose them

Beall Research stands out as a premier market research firm, now enhanced by its acquisition by Qlarity Access. Known for its boutique full-service capabilities, the company excels in delivering deeper market insights by uncovering the real drivers of consumer behavior. Their hypothesis-driven approach ensures that clients receive relevant, actionable insights tailored to address their unique challenges. Specializing in areas such as brand awareness, customer experience, and market opportunity, they provide custom-designed research solutions that drive meaningful change and results for businesses.

With a focus on understanding the emotions that drive purchasing decisions, Beall Research collaborates closely with clients, acting as an extension of their team. This partnership approach, coupled with senior-level involvement, ensures seamless project execution and high-quality deliverables. The firm has built a reputation for delivering complex, mission-critical insights, as evidenced by their long-standing partnerships with major brands like GoDaddy and FanDuel. Beall Research’s ability to translate data into strategic growth initiatives makes it a trusted resource for companies seeking to hone their competitive advantage.

FAQs

What services do market researchers in Chicago typically offer?

Market researchers in Chicago offer a variety of services including consumer insights, competitive analysis, market segmentation, product testing, data analysis, surveys and polls, and brand research.

How much do market research services cost in Chicago?

The cost of market research services in Chicago can range from €500 to €5,000, depending on the scope and complexity of the project.

How long does a typical market research project take?

The timeline for a market research project can vary widely, but most projects in Chicago take between 4 to 12 weeks to complete, depending on the objectives and methodologies involved.

What should I consider when choosing a market researcher in Chicago?

When choosing a market researcher, consider their industry expertise, methodology, client reviews, and pricing. It's also important to ensure they understand your specific business needs.

Why is consumer insight important in market research?

Consumer insight is crucial as it provides a deep understanding of customer behaviors and preferences, helping businesses tailor their products and marketing strategies to meet customer needs effectively.

What is the role of competitive analysis in market research?

Competitive analysis helps businesses evaluate the strengths and weaknesses of their competitors, allowing them to identify opportunities and threats in the market and develop strategies to gain a competitive edge.

How do market researchers conduct product testing?

Market researchers conduct product testing by assessing product viability through consumer feedback, usability testing, and analysis of potential improvements before the product's launch.

What are the benefits of data analysis in market research?

Data analysis in market research allows businesses to interpret market trends, identify patterns, and make data-driven decisions, ultimately improving marketing strategies and business outcomes.